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Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

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Mascara Products

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Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara.
$19.00
0.37 oz | BE995
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A two-in-one lash treatment and mascara clinically proven to impart the appearance of more lifted, thicker lashes.
$30.00
0.28 oz | NV245
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Lash Domination mascara with a specially created brush that magnifies short lashes.
$19.00
0.29 oz | BE997
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI600
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI602
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI601
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This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23 oz | RY032
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This natural mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23 oz | RY031
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All-in-one, dual phase formula to lengthens, thickens and defines lashes.
$24.00
0.35 oz | II041
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Incredible, buildable, glamorous volume and length, all while being smudge-proof, sweat-proof, water-resistant, flake-proof.
$26.00
0.3 oz | BQ037
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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
0.21 oz | BQ026
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A lash/eyebrow treatment and eyelash enhancement in one!
$26.00
0.3 oz | BQ010
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Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

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