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Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

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Mascara Products

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Take home Better Than Sex mascara and all your desires for lush, incredibly intense lashes will be fulfilled.
$23.00
0.27 oz | TF297
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Incredible, buildable, glamorous volume and length, all while being smudge-proof, sweat-proof, water-resistant, flake-proof.
$26.00
0.3oz | BQ037
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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
0.21oz | BQ026
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A lash/eyebrow treatment and eyelash enhancement in one!
$20.00
0.3oz | BQ010
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Say good-bye to the difficulty, stress and hassle of false lashes with our instant lash extension kit.
$35.00
0.29oz | TF321
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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
0.21 oz | BQ018
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This lash primer will make your mascara twice as effective.
$17.50
0.3 oz | JI182
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Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
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Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
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Incredible, buildable, glamorous volume and length, all while being smudge-proof, sweat-proof, water-resistant, flake-proof.
$26.00
0.3oz | BQ038
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A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42 oz | JI336
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A unique complex of ingredients offers extreme volumizing effects and encourages lash growth resulting in 3X more volume in just 15 days.
$26.00
0.39 oz | FU120
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This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17oz | MP061
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This formula volumizes and intensifies lashes with its S-shaped curve wand.
$20.00
0.2oz | LZ009
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI178
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A multi-duty volumizing, lengthening, thickening, separating, long-wearing mascara.
$18.00
0.37oz | BE741
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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
0.21 oz | BQ022
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$21.00
0.52 oz | TF010
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Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ006
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A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI177
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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
0.21 oz | BQ019
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This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY032
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI180
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Creates length and volume that will outlast through the entire day.
$20.00
0.2oz | LZ008
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Introducing the newest lash enhancement technology for naturally beautiful, plentiful eyelashes.
$28.00
0.24oz | FU137
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A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI176
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A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
0.33 oz | BE607
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A gentle, waterproof mineral based mascara.
$18.00
0.33 oz | BE510
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Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE532
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The rich formula pumps up the volume of lashes, is buildable and unlike other waterproof mascaras, leaves lashes soft and shiny, yet will not smudge, budge or flake.
$22.00
0.28oz | SL297
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A massive corkscrew brush combined with a volumizing, lengthening, curling formula creates a dramatic effect to lashes.
$21.00
0.5 oz | TF209
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This natural mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY031
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This brush lifts and separates lashes leaving them long and fluttery.
$20.00
0.2oz | LZ010
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Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$20.00
0.17oz | MP062
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This nourishing mineral mascara lengthens, thickens and curls lashes.
$19.00
0.17 oz | MP019
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An invisible topcoat that instantly transforms any mascara into long wearing and waterproof.
$12.00
0.25oz | BE742
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Coats and curves lashes for dramatic definition and curl.
$24.00
0.35oz | II042
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This long-lasting, plush formula leaves lashes looking extra long and luxurious.
$22.00
0.38 oz | SL088
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A royal blue shimmer mascara.
$20.00
0.32oz | ON161
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A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
0.33 oz | BE606
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Double Ego lengthens and thickens like never before, in dramatic jet black.
$21.00
0.16 oz | MP054
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All-in-one, dual phase formula to lengthens, thickens and defines lashes.
$24.00
0.35oz | II041
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A rose-pink shimmer mascara.
$20.00
0.32oz | ON160
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Gives lashes volume, length, and definition in a glossy, jet-black finish.
$24.00
0.29 oz | DW135
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A chocolate brown cream mascara.
$20.00
0.32oz | ON163
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Leaves lashes soft, voluptuous and lengthened all day.
$22.00
0.29oz | SL217
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A lavender shimmer mascara.
$20.00
0.32oz | ON162
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Curl your lashes and keep them curled all day. This innovative formula contains lash-curl memory.
$22.00
0.24 oz | SL247
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Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

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