Save $50 Storewide | use code GET50 — Details » Save $50 Storewide | use code GET50 — Details »

Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

See Ultimate Solutions for Eyes » See Ultimate Solutions for Eyes »

Mascara Products

Sort results by:
Display:        
A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI176
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI179
In Stock ADD TO BAG
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE533
In Stock ADD TO BAG
The rich formula pumps up the volume of lashes, is buildable and unlike other waterproof mascaras, leaves lashes soft and shiny, yet will not smudge, budge or flake.
$22.00
0.28oz | SL297
In Stock ADD TO BAG
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE394
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI178
In Stock ADD TO BAG
Leaves lashes soft, voluptuous and lengthened all day.
$22.00
0.29oz | SL217
In Stock ADD TO BAG
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE532
In Stock ADD TO BAG
Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$20.00
0.17oz | MP062
In Stock ADD TO BAG
This brush lifts and separates lashes leaving them long and fluttery.
$20.00
0.2oz | LZ010
In Stock ADD TO BAG
Coats and curves lashes for dramatic definition and curl.
$24.00
0.35oz | II042
In Stock ADD TO BAG
This long-lasting, plush formula leaves lashes looking extra long and luxurious.
$22.00
0.38 oz | SL088
In Stock ADD TO BAG
Display:        

Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

FREE The Travel Set ($60 Value). Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Sunflower – Key Ingredient
FREE Dermal Repair Cream ($21 Value. Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor