Mascara

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Mascara is often the most basic yet most essential element to a woman’s daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes. Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

Mascara Products

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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ022
In Stock
 
Gives lashes volume, length, and definition in a glossy, jet-black finish.
$24.00
DW135
In Stock
 
Instantly waterproof, refreshe, and protect any mascara.
$21.00
0.19oz | AJ093
In Stock
 
Curl your lashes and keep them curled all day. This innovative formula contains lash-curl memory.
$22.00
.24oz | SL247
In Stock
This long-lasting, plush formula leaves lashes looking extra long and luxurious.
$22.00
0.38oz | SL088
In Stock
 
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE532
In Stock
 
A massive corkscrew brush combined with a volumizing, lengthening, curling formula creates a dramatic effect to lashes.
$21.00
.50oz | TF209
In Stock
 
Creates length and volume that will outlast through the entire day.
$20.00
0.2oz | LZ008
In Stock
Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$20.00
0.17oz | MP062
In Stock
 
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35oz | JI179
In Stock
 
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35oz | JI180
In Stock
 
A royal blue shimmer mascara.
$20.00
0.32oz | ON161
In Stock
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