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Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

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Mascara Products

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$21.00
.52oz | TF010
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Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE533
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This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17oz | MP061
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Introducing the newest lash enhancement technology for naturally beautiful, plentiful eyelashes.
$28.00
0.24oz | FU137
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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ020
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35oz | JI179
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Creates length and volume that will outlast through the entire day.
$20.00
0.2oz | LZ008
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Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$20.00
0.17oz | MP062
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An invisible topcoat that instantly transforms any mascara into long wearing and waterproof.
$12.00
0.25oz | BE742
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Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ022
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Curl your lashes and keep them curled all day. This innovative formula contains lash-curl memory.
$22.00
.24oz | SL247
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A massive corkscrew brush combined with a volumizing, lengthening, curling formula creates a dramatic effect to lashes.
$21.00
.50oz | TF209
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Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

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