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Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

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Mascara Products

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Introducing the newest lash enhancement technology for naturally beautiful, plentiful eyelashes.
$28.00
0.24oz | FU137
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A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI176
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A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
0.33 oz | BE607
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A gentle, waterproof mineral based mascara.
$18.00
0.33 oz | BE510
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Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE532
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The rich formula pumps up the volume of lashes, is buildable and unlike other waterproof mascaras, leaves lashes soft and shiny, yet will not smudge, budge or flake.
$22.00
0.28oz | SL297
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A massive corkscrew brush combined with a volumizing, lengthening, curling formula creates a dramatic effect to lashes.
$21.00
0.5 oz | TF209
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This natural mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY031
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This brush lifts and separates lashes leaving them long and fluttery.
$20.00
0.2oz | LZ010
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Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$20.00
0.17oz | MP062
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This nourishing mineral mascara lengthens, thickens and curls lashes.
$19.00
0.17 oz | MP019
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An invisible topcoat that instantly transforms any mascara into long wearing and waterproof.
$12.00
0.25oz | BE742
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Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

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