Mascara

Shop Top–Rated Customer Picks »

Mascara is often the most basic yet most essential element to a woman’s daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes. Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

Mascara Products

Sort results by:
Display:        
Incredible, buildable, glamorous volume and length, all while being smudge-proof, sweat-proof, water-resistant, flake-proof.
$26.00
0.3oz | BQ037
In Stock
 
Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
0.21oz | BQ026
In Stock
 
A limited-edition, value priced set of Lash Domination mascara.
$18.00 $28.00 value
BE831
In Stock
 
This lash primer will make your mascara twice as effective.
$17.50
JI182
In Stock
Take home Better Than Sex mascara and all your desires for lush, incredibly intense lashes will be fulfilled.
$23.00
0.27oz | TF297
In Stock
 
Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ018
In Stock
 
Brush on false lashes and lash extensions.
$35.00
TF257
In Stock
 
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock
A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42oz | JI336
In Stock
 
The rich formula pumps up the volume of lashes, is buildable and unlike other waterproof mascaras, leaves lashes soft and shiny, yet will not smudge, budge or flake.
$22.00
0.28oz | SL297
In Stock
 
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
In Stock
 
A eyelash miracle worker.
$21.00
.52oz | TF010
In Stock
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ006
In Stock
 
A mascara approved for sensitive eyes that thickens and conditions lashes.
$16.00
0.35oz | JI176
In Stock
 
A mascara approved for sensitive eyes that thickens and conditions lashes.
$16.00
0.35oz | JI177
In Stock
 
This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17oz | MP061
In Stock
A unique complex of ingredients offers extreme volumizing effects and encourages lash growth resulting in 3X more volume in just 15 days.
$26.00
0.39oz | FU120
In Stock
 
Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ020
In Stock
 
Introducing the newest lash enhancement technology for naturally beautiful, plentiful eyelashes.
$28.00
0.24oz | FU137
In Stock
 
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35oz | JI178
In Stock
Get dramatic lashes with this mascara and lash conditioner in one.
$24.00
0.42oz | FU060
In Stock
 
Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ021
In Stock
 
Incredible, buildable, glamorous volume and length, all while being smudge-proof, sweat-proof, water-resistant, flake-proof.
$26.00
0.3oz | BQ038
In Stock
 
The moisturizing lash primer thickens and treats lashes for a perfect mascara application.
$20.00
0.2oz | LZ011
In Stock
This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY032
In Stock
 
Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ019
In Stock
 
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
.33oz | BE607
In Stock
 
Instantly waterproof, refreshe, and protect any mascara.
$21.00
0.19oz | AJ093
In Stock
A chocolate brown cream mascara.
$20.00
0.32oz | ON163
In Stock
 
This natural mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY031
In Stock
 
Gives lashes volume, length, and definition in a glossy, jet-black finish.
$24.00
DW135
In Stock
 
Curl your lashes and keep them curled all day. This innovative formula contains lash-curl memory.
$22.00
.24oz | SL247
In Stock
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
.33oz | BE606
In Stock
 
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE394
In Stock
 
This brush lifts and separates lashes leaving them long and fluttery.
$20.00
0.2oz | LZ010
In Stock
 
This formula volumizes and intensifies lashes with its S-shaped curve wand.
$20.00
0.2oz | LZ009
In Stock
A lavender shimmer mascara.
$20.00
0.32oz | ON162
In Stock
 
Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$20.00
0.17oz | MP062
In Stock
 
This long-lasting, plush formula leaves lashes looking extra long and luxurious.
$22.00
0.38oz | SL088
In Stock
 
A royal blue shimmer mascara.
$20.00
0.32oz | ON161
In Stock
Double Ego lengthens and thickens like never before, in dramatic jet black.
$21.00
0.16oz | MP054
In Stock
 
This mascara contains lash-enhancing ingredients to give you full and lengthy lashes.
REG $35.00  NOW $23.45
0.27oz | DQ011
In Stock
 
Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
.21 oz | BQ022
In Stock
 
A jet black cream mascara.
$20.00
0.32oz | ON164
In Stock
A rose-pink shimmer mascara.
$20.00
0.32oz | ON160
In Stock
 
An invisible topcoat that instantly transforms any mascara into long wearing and waterproof.
$12.00
0.25oz | BE742
In Stock
 
A massive corkscrew brush combined with a volumizing, lengthening, curling formula creates a dramatic effect to lashes.
$21.00
.50oz | TF209
In Stock
 
Creates length and volume that will outlast through the entire day.
$20.00
0.2oz | LZ008
In Stock
Display:        

Storewide Event: Save $10 to $50 use code FAVES »
Sale — While They Last »
Smart Shopping — Beauty Center
Cucumber – Key Ingredient
FREE deluxe mini Marvelous Moxie Lipgloss (Maverick). Details »
FREE Anti–Aging + Intensive Repair Eye Serum ($26 Value). Details »
Skin Care Regimen »
My Payment Methods — Easily Pay on the Go »

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL