Mascara

Beauty S.O.S. | Shop Our Solutions »

Mascara is often the most basic yet most essential element to a woman’s daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes. Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

Mascara Products

Sort results by:
Display:        
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock
 
This lash primer will make your mascara twice as effective.
$17.50
JI182
In Stock
 
A multi-duty volumizing, lengthening, thickening, separating, long-wearing mascara.
$18.00
0.37oz | BE741
In Stock
 
A mascara approved for sensitive eyes that thickens and conditions lashes.
$16.00
0.35oz | JI176
In Stock
A mascara approved for sensitive eyes that thickens and conditions lashes.
$16.00
0.35oz | JI177
In Stock
 
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
.33oz | BE606
In Stock
 
A gentle, waterproof mineral based mascara.
$18.00
.33 oz | BE510
In Stock
 
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE532
In Stock
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
.33oz | BE607
In Stock
 
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35oz | JI180
In Stock
 
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE533
In Stock
 
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35oz | JI179
In Stock
Display:        

Save 20% Storewide use code BEAUTY20 | Details »
25% off butter LONDON use code butter25 »
FREE Vinoperfect Radiance Serum ($26 Value). Details »
FREE Full Blown Volume Set ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL