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Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

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Mascara Products

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This lash primer will make your mascara twice as effective.
$17.50
0.3 oz | JI182
In Stock ADD TO BAG
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock ADD TO BAG
A multi-duty volumizing, lengthening, thickening, separating, long-wearing mascara.
$18.00
0.37oz | BE741
In Stock ADD TO BAG
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
0.33 oz | BE607
In Stock ADD TO BAG
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
0.33 oz | BE606
In Stock ADD TO BAG
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE533
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Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE394
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI179
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI178
In Stock ADD TO BAG
This nourishing mineral mascara lengthens, thickens and curls lashes.
$19.00
0.17 oz | MP019
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI180
In Stock ADD TO BAG
A gentle, waterproof mineral based mascara.
$18.00
0.33 oz | BE510
Out of Stock ADD TO BAG
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Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

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