Save $50 Storewide use code SAVE » Save $50 Storewide use code SAVE »

Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

Shop Top–Rated Customer Picks » Shop Top–Rated Customer Picks »

Mascara Products

Sort results by:
Display:        
Take home Better Than Sex mascara and all your desires for lush, incredibly intense lashes will be fulfilled.
$23.00
0.27 oz | TF297
In Stock ADD TO BAG
A lash/eyebrow treatment and eyelash enhancement in one!
$20.00
0.3oz | BQ010
In Stock ADD TO BAG
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
In Stock ADD TO BAG
This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17oz | MP061
In Stock ADD TO BAG
This formula volumizes and intensifies lashes with its S-shaped curve wand.
$20.00
0.2oz | LZ009
In Stock ADD TO BAG
$21.00
0.52 oz | TF010
In Stock ADD TO BAG
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ006
In Stock ADD TO BAG
Creates length and volume that will outlast through the entire day.
$20.00
0.2oz | LZ008
In Stock ADD TO BAG
The rich formula pumps up the volume of lashes, is buildable and unlike other waterproof mascaras, leaves lashes soft and shiny, yet will not smudge, budge or flake.
$22.00
0.28oz | SL297
In Stock ADD TO BAG
A massive corkscrew brush combined with a volumizing, lengthening, curling formula creates a dramatic effect to lashes.
$21.00
0.5 oz | TF209
In Stock ADD TO BAG
This brush lifts and separates lashes leaving them long and fluttery.
$20.00
0.2oz | LZ010
In Stock ADD TO BAG
Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$20.00
0.17oz | MP062
In Stock ADD TO BAG
Display:        

Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

FREE Favorites Duo ($24 Value). Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Zinc Oxide – Key Ingredient
FREE Glycol Lactic Radiance Renewal Mask ($17 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor