Mascara

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Mascara is often the most basic yet most essential element to a woman’s daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes. Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

Mascara Products

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A limited-edition, value priced set of Lash Domination mascara.
$18.00 $28.00 value
BE831
In Stock
 
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock
 
A multi-duty volumizing, lengthening, thickening, separating, long-wearing mascara.
$18.00
0.37oz | BE741
In Stock
 
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
.33oz | BE606
In Stock
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
.33oz | BE607
In Stock
 
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE394
In Stock
 
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE532
In Stock
 
An invisible topcoat that instantly transforms any mascara into long wearing and waterproof.
$12.00
0.25oz | BE742
In Stock
A gentle, waterproof mineral based mascara.
$18.00
.33 oz | BE510
Out of Stock
 
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE533
Out of Stock
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