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Mascara

Mascara is often the most basic yet most essential element to a woman's daily makeup regimen. Some say that if you wear any makeup at all, wear mascara! There are many types and colors of mascara available; most come in either a water-soluble or waterproof form. The most common misuse of mascara is over-application, which can cause your mascara to smear, flake or chip. Over-application also creates excess weight, which can break your lashes. The secret to all mascara’s performance is in its correct application – and in the brush! The skill of mascara application and the effectiveness of the brush will ensure the desired effect of lusher, fuller, denser lashes.

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Mascara Products

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Accentuates and separates each lash for a flawless finishing touch to eyes.
$19.00
0.33 oz | BE393
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Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27 oz | LZ005
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Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara.
$19.00
0.37 oz | BE995
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This lash primer will make your mascara twice as effective.
$19.00
0.3 oz | JI182
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A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI176
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This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23 oz | RY032
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A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42 oz | JI336
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Pur’s waterproof mascara evenly coats each lash in beautiful, budge-proof color.
$21.00
0.17 oz | MP062
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A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI177
In Stock ADD TO BAG
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27 oz | LZ006
In Stock ADD TO BAG
Dramatically plumps lashes for perfect definition, fullness and flutter.
$19.00
0.33 oz | BE532
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The moisturizing lash primer thickens and treats lashes for a perfect mascara application.
$20.00
0.2 oz | LZ011
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Additional Mascara Information

Mascaras are designed to achieve a number of benefits including thickening, lengthening and conditioning your eyelashes while providing contrasting color to define and enhance your eyes. Waterproof mascaras are great for swimming and working out, as well as for teary moments, while water-soluble mascaras are great for everyday wear and preserving eyelash health. Normally found in one of three forms—liquid, cream or cake—mascara products are available in various formulas; however, all contain the same basic components of pigments, oils and waxes.

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