Eyelid primer preps your lids for smoother, crease-proof eye shadow to last all day long. Look at it like an insurance policy for your eye makeup: an eye shadow primer will protect your lids against creasing, blurring, melting, smudging and fading makeup. It literally locks your eye makeup in place until you decide it’s time to remove it, while evening out your skin tone and creating a barrier between the oils of your skin and your makeup. And here’s the bonus: smoother-looking eyes are younger-looking eyes, so using an eye shadow primer has anti-aging benefits to boot, while serving to maximize the intensity and staying power of your eye shadow. Just remember that with eye primers, less is more. Be sure to use a primer sparingly, applying a thin layer to your eyelid and blending it into the crease, as this is the first place your shadow will often crease and break down. Choose from these nourishing eyelid primers designed for optimum ease of use, long-lasting staying power and ultimate blendability, ensuring luminous eyes that will stay bright and beautiful all day long and into the night.