Eye

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Our collection of cosmetics for the eyes includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Cosmetics for the eyes can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

Eye Products

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Get a double dose of Lash Domination 10-in-1 Volumizing Mascara.
$18.00 $28.00 value
BE847
In Stock
 
This collection of Lasting Line Long-Wearing Eyeliners includes five must-have nighttime shades.
$29.00 $80.00 value
BE856
In Stock
 
This must-have collection features two show-stopping sets of 5 best-selling eye colors in neutral and metallic shades.
$39.00 $110.00 value
BE859
In Stock
 
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
Dramatic eyes are easy to achieve in five head-turning shades.
$32.00 $90.00 value
ON206
In Stock
 
Shine like royalty with these three wearable metallic shades.
$15.00 $33.00 value
BE857
In Stock
 
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI572
In Stock
 
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI573
In Stock
A limited-edition shadow trio featuring three new, rich, sultry shades.
$35.00
0.21oz | JI571
In Stock
 
An ideal fall and holiday palette designed in collaboration with world famous blogger and makeup artist Tamanna Roashan.
$29.00
AJ124
In Stock
 
The Maya Mia Palette, designed in collaboration with world famous blogger and makeup artist Maya Janeska.
$29.00
AJ123
In Stock
 
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ122
In Stock
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
In Stock
 
Perfect for brows that are sparse, or need definition and color.
$23.00
0.34oz | AJ120
In Stock
 
Perfect for brows that are sparse, or need definition and color.
$23.00
0.34oz | AJ121
In Stock
 
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
In Stock
The timeless Cat Eye just got sexier.
$36.00
TF298
In Stock
 
A lightly tinted eye primer that instantly cools and recharges skin.
$20.00
0.05oz | BE842
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF301
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF302
In Stock
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF299
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF300
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF304
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF306
In Stock
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF303
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF305
In Stock
 
Deep cleansing and hydrating balm removes all traces of makeup.
$27.00
2.5oz | OH010
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ119
In Stock
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ117
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ118
In Stock
 
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ116
In Stock
 
This natural mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY031
In Stock
This straight-edged brow brush is ideal for outlining, defining, and creating perfectly precise brows.
$18.00
AJ112
In Stock
 
This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY032
In Stock
 
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ115
In Stock
 
A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18oz | BE840
In Stock
A creamy beige and midnight teal duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE836
In Stock
 
A quad of eye shadow shades featuring nude sheen, apricot crème, glistening olive and glimmering clove.
$30.00
0.18oz | BE838
In Stock
 
Take home Better Than Sex mascara and all your desires for lush, incredibly intense lashes will be fulfilled.
$23.00
0.27oz | TF297
Out of Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
A soft pink taupe and nude duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE834
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE826
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE825
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE824
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE820
In Stock
 
A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE835
In Stock
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