Eye

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Our collection of cosmetics for the eyes includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Cosmetics for the eyes can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

Eye Products

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A limited-edition liquid eye shadow in a sheer, shimmering gold shade.
$17.00
0.13oz | JI579
In Stock
 
A limited-edition liquid eye shadow in a sheer, shimmering silver shade.
$17.00
0.13oz | JI580
In Stock
 
This must-have collection features two show-stopping sets of 5 best-selling eye colors in neutral and metallic shades.
$25.00
$110.00 value
BE859
In Stock
 
Get a double dose of Lash Domination 10-in-1 Volumizing Mascara.
$18.00 $28.00 value
BE847
In Stock
This eyeliner boasts a brush of only 0.00876mm, the most precise brush available in the cosmetics industry.
$20.00
0.25oz | BQ039
In Stock
 
Shine like royalty with these three wearable metallic shades.
$15.00 $33.00 value
BE857
In Stock
 
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
 
blinc’s Eyeliner Pencil offers unsurpassed hold while conditioning and treating skin at the same time.
$20.00
0.04oz | BQ041
In Stock
blinc’s Eyeliner Pencil offers unsurpassed hold while conditioning and treating skin at the same time.
$20.00
0.04oz | BQ040
In Stock
 
blinc’s Eyeliner Pencil offers unsurpassed hold while conditioning and treating skin at the same time.
$20.00
0.04oz | BQ043
In Stock
 
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock
 
Open your eyes to bold new heights of drama and definition.
$24.00
0.01oz | MP093
In Stock
blinc’s Eyeliner Pencil offers unsurpassed hold while conditioning and treating skin at the same time.
$20.00
0.04oz | BQ042
In Stock
 
blinc’s Eyeliner Pencil offers unsurpassed hold while conditioning and treating skin at the same time.
$20.00
0.04oz | BQ044
In Stock
 
Open your eyes to bold new heights of drama and definition.
$24.00
0.01oz | MP094
In Stock
 
The world's first and only Ecocert brow enhancing serum.
$90.00
0.17oz | LZ016
In Stock
blinc’s Eyeliner Pencil offers unsurpassed hold while conditioning and treating skin at the same time.
$20.00
0.04oz | BQ045
In Stock
 
Open your eyes to bold new heights of drama and definition.
$24.00
0.01oz | MP096
In Stock
 
The world's first and only Ecocert lash enhancing serum.
$80.00
0.10oz | LZ015
Out of Stock
 
This collection includes five must-have daytime shades for strikingly beautiful eye looks that last.
$29.00 $80.00 value
.012oz x 5 | BE855
No Longer Available
Dramatic eyes are easy to achieve in five head-turning shades.
$32.00 $90.00 value
ON206
No Longer Available
 
This collection of Lasting Line Long-Wearing Eyeliners includes five must-have nighttime shades.
$29.00 $80.00 value
BE856
No Longer Available
 
A limited-edition shadow trio featuring three new, rich, sultry shades.
$35.00
0.21oz | JI571
In Stock
 
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI573
In Stock
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI572
In Stock
 
A lightly tinted eye primer that instantly cools and recharges skin.
$20.00
0.05oz | BE842
In Stock
 
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ122
In Stock
 
Perfect for brows that are sparse, or need definition and color.
$23.00
0.34oz | AJ120
In Stock
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
In Stock
 
Perfect for brows that are sparse, or need definition and color.
$23.00
0.34oz | AJ121
In Stock
 
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
In Stock
 
The Maya Mia Palette, designed in collaboration with world famous blogger and makeup artist Maya Janeska.
$29.00
AJ123
No Longer Available
An ideal fall and holiday palette designed in collaboration with world famous blogger and makeup artist Tamanna Roashan.
$29.00
AJ124
No Longer Available
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ119
In Stock
 
Take home Better Than Sex mascara and all your desires for lush, incredibly intense lashes will be fulfilled.
$23.00
0.27oz | TF297
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ117
In Stock
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ118
In Stock
 
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ116
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF302
In Stock
 
This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY032
In Stock
The timeless Cat Eye just got sexier.
$36.00
TF298
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF299
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
 
A quad of eye shadow shades featuring nude sheen, apricot crème, glistening olive and glimmering clove.
$30.00
0.18oz | BE838
In Stock
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ115
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE824
In Stock
 
Bulletproof 24-Hour Eyeliner locks down in seconds for waterproof wear that won’t crease, smudge or budge.
$22.00
0.04oz | TF305
In Stock
 
This straight-edged brow brush is ideal for outlining, defining, and creating perfectly precise brows.
$18.00
AJ112
In Stock
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