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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI588
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI590
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI586
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI589
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A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1 oz | JI585
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Natural and synthetic fibers for multi-purpose application of eye shadow and wet/dry eyeliner.
$28.00
1 ct | BE915
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This one-of-a-kind brush adapts to the unique curves of them all. Its hand-shaped, scooped design hugs your lash line.
$22.00
1 ct | BE914
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This genius brush is specifically engineered to create a natural gradient of color.
$18.00
1 ct | BE916
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A collection of 9 matte shades with rich pigment.
$36.00
0.39 oz | TF339
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Give eyes a pop of sugary shimmer and creamy mattes with this French macaroon inspired palette.
$36.00
0.39 oz | TF342
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A waterproof brow color ideal for sculpting, defining and carving perfectly precise brows.
$18.00
0.14 oz | AJ125
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A waterproof brow color ideal for sculpting, defining and carving perfectly precise brows.
$18.00
0.14 oz | AJ127
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A waterproof brow color ideal for sculpting, defining and carving perfectly precise brows.
$18.00
0.14 oz | AJ126
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$24.00
BE899
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An indulgent range of deep, warm chocolate shadows infused with pure, antioxidant-rich cocoa powder.
$49.00
0.56 oz | TF314
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$40.00
0.2 oz | FU143
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Say good-bye to the difficulty, stress and hassle of false lashes with our instant lash extension kit.
$35.00
0.29oz | TF321
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
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Aids in smooth application of eye shadow while extending wear.
$25.00
0.31oz | II002
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II036
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Coats and curves lashes for dramatic definition and curl.
$24.00
0.35oz | II042
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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