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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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Natural and synthetic fibers for multi-purpose application of eye shadow and wet/dry eyeliner.
$28.00
1 ct | BE915
In Stock ADD TO BAG
This one-of-a-kind brush adapts to the unique curves of them all. Its hand-shaped, scooped design hugs your lash line.
$22.00
1 ct | BE914
In Stock ADD TO BAG
This genius brush is specifically engineered to create a natural gradient of color.
$18.00
1 ct | BE916
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Give eyes a pop of sugary shimmer and creamy mattes with this French macaroon inspired palette.
$36.00
0.39 oz | TF342
In Stock ADD TO BAG
A collection of 9 matte shades with rich pigment.
$36.00
0.39 oz | TF339
Out of Stock ADD TO BAG
A waterproof brow color ideal for sculpting, defining and carving perfectly precise brows.
$18.00
0.14 oz | AJ125
In Stock ADD TO BAG
An indulgent range of deep, warm chocolate shadows infused with pure, antioxidant-rich cocoa powder.
$49.00
0.56 oz | TF314
In Stock ADD TO BAG
A waterproof brow color ideal for sculpting, defining and carving perfectly precise brows.
$18.00
0.14 oz | AJ127
In Stock ADD TO BAG
A waterproof brow color ideal for sculpting, defining and carving perfectly precise brows.
$18.00
0.14 oz | AJ126
In Stock ADD TO BAG
Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$24.00
BE899
In Stock ADD TO BAG
Say good-bye to the difficulty, stress and hassle of false lashes with our instant lash extension kit.
$35.00
0.29oz | TF321
In Stock ADD TO BAG
$40.00
0.2 oz | FU143
In Stock ADD TO BAG
Aids in smooth application of eye shadow while extending wear.
$25.00
0.31oz | II002
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A super soft, silky powder eye shadow that creates fabulously flirty color looks. Applies effortlessly and long lasting.
$19.00
0.07oz | II035
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II031
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II036
In Stock ADD TO BAG
Coats and curves lashes for dramatic definition and curl.
$24.00
0.35oz | II042
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting and never creases.
$24.00
0.31oz | II026
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II032
In Stock ADD TO BAG
A botanical gel designed to hold eye brow hair in place.
$17.00
0.18oz | II022
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Designed to shade the natural eye contour.
$18.00
1 ct | II074
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II029
In Stock ADD TO BAG
All-in-one, dual phase formula to lengthens, thickens and defines lashes.
$24.00
0.35oz | II041
In Stock ADD TO BAG
A 3 well compact filled with the essential makers for creating the perfect eyebrow.
$24.00
0.13oz | II019
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II025
In Stock ADD TO BAG
A 3 well compact filled with the essential makers for creating the perfect eyebrow.
$24.00
0.13oz | II021
In Stock ADD TO BAG
Designed for perfect pigment laydown for any powder eye shadows.
$19.00
1 ct | II073
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II028
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II034
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II024
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II030
In Stock ADD TO BAG
A 3 well compact filled with the essential makers for creating the perfect eyebrow.
$24.00
0.13oz | II020
In Stock ADD TO BAG
Creates precise lines and perfect definition.
$18.00
1 ct | II072
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II027
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II033
In Stock ADD TO BAG
Designed for effortless application of Gel Eye Liner.
$18.00
1 ct | II075
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$30.00
0.17oz | BE873
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This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.012 oz | BE875
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A limited-edition liquid eye shadow in a sheer, shimmering silver shade.
$17.00
0.13 oz | JI580
Out of Stock ADD TO BAG
A limited-edition liquid eye shadow in a sheer, shimmering gold shade.
$17.00
0.13 oz | JI579
Out of Stock ADD TO BAG
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14 oz | AJ119
In Stock ADD TO BAG
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14 oz | AJ117
In Stock ADD TO BAG
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ115
In Stock ADD TO BAG
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14 oz | AJ118
In Stock ADD TO BAG
Compact comes with two shades to ensure the perfect brow color.
$23.00
0.03oz | AJ116
In Stock ADD TO BAG
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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