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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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Create a variety of beautifully soft no-makeup looks with these five blendable, highly pigmented shadow shades.
$58.00
0.34 oz | JI603
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Immediately diminishes the appearance of discoloration, uneven skin tone and imperfections while providing broad spectrum SPF 30 protection.
$24.00
1 oz | BE1007
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This bi-phase liquid quickly removes all types of long-lasting eye make-up, even waterproof.
$16.00
3.38 oz | KL090
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Instantly tightens and firms the look of the eyelids with acyl-glutathione, while restoring healthy-looking even color.
$35.00
0.3 oz | NV252
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Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara.
$19.00
0.37 oz | BE995
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A two-in-one lash treatment and mascara clinically proven to impart the appearance of more lifted, thicker lashes.
$30.00
0.28 oz | NV245
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This versatile felt-tipped liquid eyeliner creates thin to thick lines.
$19.00
0.02 oz | BE996
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Lash Domination mascara with a specially created brush that magnifies short lashes.
$19.00
0.29 oz | BE997
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This serum contains brow-nourishing plant extracts to support fuller and more defined eyebrows.
$57.50
0.34 oz | TL071
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A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ132
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A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ133
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A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ135
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A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ134
In Stock ADD TO BAG
A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ137
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A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ140
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A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ131
In Stock ADD TO BAG
A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ138
In Stock ADD TO BAG
A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ136
In Stock ADD TO BAG
A retractable mechanical pencil with a thick, triangular tip that outlines brows and fills sparse areas.
$23.00
0.007 oz | AJ139
In Stock ADD TO BAG
Brow Boost preps and conditions to help create beautiful brows.
$29.00
0.14 oz | BH020
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI600
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Add a brilliant pop of color to your brows in only a minute.
$24.00
BH021
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI602
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI601
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An ultra pigmented crème color that may be used as a liner or a base to create a dramatic eye look.
$18.00
0.14 oz | AJ129
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A tapered liner brush for creating precise eyeliner looks along the lash and water lines.
$18.00
1 ct | AJ130
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A clear, brush-on gel for a natural looking finish, featuring thickening microfibers to create lush brows.
$24.00
0.2 oz | LZ017
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE924
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A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1 oz | JI585
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An expertly coordinated palette containing seven ultra-silky, long-wearing eye shadows.
$26.00
BE922
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A brush-on gel for a natural looking finish featuring thickening microfibers to create lush brows.
$24.00
0.2 oz | LZ020
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI588
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI589
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE927
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE933
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE925
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE931
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE929
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE932
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A two-toned pencil that creates perfectly even colored brows with natural highlights and lowlights.
$24.00
0.014 oz | LZ023
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A brush-on gel for a natural looking finish featuring thickening microfibers to create lush brows.
$24.00
0.2 oz | LZ019
In Stock ADD TO BAG
Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE926
In Stock ADD TO BAG
A two-toned pencil refill that creates perfectly even colored brows with natural highlights and lowlights.
$12.00
0.014 oz | LZ026
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A two-toned pencil that creates perfectly even colored brows with natural highlights and lowlights.
$24.00
0.014 oz | LZ022
In Stock ADD TO BAG
A brush-on gel for a natural looking finish featuring thickening microfibers to create lush brows.
$24.00
0.2 oz | LZ018
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI590
In Stock ADD TO BAG
A two-toned pencil refill that creates perfectly even colored brows with natural highlights and lowlights.
$12.00
0.014 oz | LZ025
In Stock ADD TO BAG
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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