Eye

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Our collection of cosmetics for the eyes includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Cosmetics for the eyes can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

Eye Products

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This must-have collection features two show-stopping sets of 5 best-selling eye colors in neutral and metallic shades.
$39.00 $110.00 value
BE859
In Stock
 
A gorgeous eye shadow palette containing 15 stunning shades, a full size waterproof eyeliner and deluxe size shadow primer. A $157 Value
$49.00 $157.00 value
TF278
In Stock
 
Dramatic eyes are easy to achieve in five head-turning shades.
$32.00 $90.00 value
ON206
In Stock
 
This collection includes five must-have daytime shades for strikingly beautiful eye looks that last.
$29.00 $80.00 value
.012oz x 5 | BE855
In Stock
Shine like royalty with these three wearable metallic shades.
$15.00 $33.00 value
BE857
In Stock
 
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
 
A waterproof liquid liner that glides on with ease and won't smudge!
$20.00
SL179
In Stock
 
16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ101
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ119
In Stock
 
A waterproof liquid liner that glides on with ease and won't smudge!
$20.00
.11oz | SL234
In Stock
 
Ultra-slim mechanical pencil to shape, define and fill in your brows.
$21.00
.003oz | AJ071
In Stock
Ultra-slim mechanical pencil to shape, define and fill in your brows.
$21.00
.003oz | AJ072
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ117
In Stock
 
Take home Better Than Sex mascara and all your desires for lush, incredibly intense lashes will be fulfilled.
$23.00
0.27oz | TF297
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ103
In Stock
Limited Time Offer! Purchase the RapidLash Eyelash Enhancing Serum
$89.00 $100.00 value
2 x 0.1oz | RPPK01
In Stock
 
Incredible, buildable, glamorous volume and length, all while being smudge-proof, sweat-proof, water-resistant, flake-proof.
$26.00
0.3oz | BQ037
In Stock
 
Compact comes with two shades to ensure the pefect brow color.
$23.00
.03oz | AJ002
In Stock
 
Extend the life of your eye shadow with this lid primer.
$20.00
0.35oz | TF089
In Stock
Groom and set brows for a polished look that lasts all day.
$22.00
0.28oz | AJ009
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ104
In Stock
 
Fabulous lashes and beautifully brilliant brows are just a few brush strokes away.
$50.00
0.1oz | RP001
In Stock
 
Visibly boost the growth of lashes and brows.
$100.00
0.13oz | EA171
In Stock
Ultra-slim mechanical pencil to shape, define and fill in your brows.
$21.00
0.003oz | AJ097
In Stock
 
Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
In Stock
 
Uniquely formulated mascara that forms tiny "tubes" around your lashes.
$26.00
0.21oz | BQ026
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ118
In Stock
Compact comes with two shades to ensure the perfect brow color.
$23.00
.03oz | AJ004
In Stock
 
Ultra-slim mechanical pencil to shape, define and fill in your brows.
$21.00
0.003oz | AJ096
In Stock
 
Naturally repairs and nourishes the eyebrows.
$44.00
.35oz | TL003
In Stock
 
Guaranteed longer, fuller lashes in just 28 days.
$44.00
0.35oz | TL001
In Stock
Ultra-slim mechanical pencil to shape, define, and fill in your brows.
$21.00
.003oz | AJ070
In Stock
 
A lash/eyebrow treatment and eyelash enhancement in one!
$20.00
0.3oz | BQ010
In Stock
 
A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42oz | JI336
In Stock
 
Compact comes with two shades to ensure the perfect brow color.
$23.00
.03oz | AJ109
In Stock
Achieve fuller, thicker and healthier looking brows with this advanced peptide formula.
$38.00
0.04oz | AJ063
In Stock
 
This lash primer will make your mascara twice as effective.
$17.50
JI182
In Stock
 
A waterproof brow color ideal for sculpting, defining, and carving perfectly precise brows.
$18.00
0.14oz | AJ102
In Stock
 
Gently remove all eye makeup without irritating eyes.
$18.00
6 oz | PY769
In Stock
Repair and restore thin, over-plucked and eyebrows.
$29.00
4ml | BH001
In Stock
 
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock
 
These gentle wipes sweep away impurities and remove all traces of makeup.
$10.99
60 wipes | OF043
In Stock
 
This collection of Lasting Line Long-Wearing Eyeliners includes five must-have nighttime shades.
$29.00 $80.00 value
BE856
In Stock
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
 
Ultra-slim mechanical pencil to shape, define and fill in your brows.
$21.00
.003oz | AJ073
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
 
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
In Stock
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