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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI601
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A basic brown eyeliner pencil with natural pigments that is easy to apply.
$15.00
0.04 oz | JI189
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A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1 oz | JI585
In Stock ADD TO BAG
Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$16.50
0.1 oz | JI193
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI176
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This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17 oz | MP061
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A highly pigmented eye shadow recommended for brown eyes.
$22.00
0.07 oz | JI137
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A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15 oz | RY026
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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
1 ct | BE858
In Stock ADD TO BAG
A black/brown liquid eyeliner with saturated color and real staying power.
$21.00
0.2 oz | JI333
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE826
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE925
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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