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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12 oz | BE776
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE924
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE819
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Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17 oz | BE772
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A quad of eye shadow shades featuring airy pink, iridescent lilac, electric amethyst and violet sheen.
$30.00
0.18 oz | BE633
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Intense, radiant color for a variety of eye-defining effects.
$14.00
0.01 oz | BE444
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Natural and synthetic fibers for multi-purpose application of eye shadow and wet/dry eyeliner.
$28.00
1 ct | BE915
In Stock ADD TO BAG
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
NOW $21.00 REG $30.00
0.18 oz | BE839
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE827
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE823
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE818
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE826
In Stock ADD TO BAG
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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