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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE428
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A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07 oz | JI146
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A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07 oz | JI147
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35 oz | JI176
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI179
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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
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This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE774
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Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE533
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This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE777
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Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
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A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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