Eye

Winning Strategies for Your Eyes »

Our collection of cosmetics for the eyes includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Cosmetics for the eyes can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

Eye Products

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Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
 
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
 
A limited-edition, value priced set of Lash Domination mascara.
$18.00 $28.00 value
BE831
In Stock
Brightening primer for the eyes brightens the eye area as well as preps it for shadow application.
$18.00
3 ml | BE560
In Stock
 
This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE776
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
 
an all-in-one, twist-up brow styler shapes, defines, fills in and styles brows.
$15.00
0.003oz | BE743
In Stock
A pink frost and glimmering plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE624
In Stock
 
A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
In Stock
 
A quad of eye shadow shades featuring moonstone, gleaming pewter, heathered plum and shimmering ink.
$30.00
0.18oz | BE632
In Stock
 
A lifting, curling mascara that works like a curling iron for eyelashes.
$18.00
.33oz | BE606
In Stock
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