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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE622
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Accentuates and separates each lash for a flawless finishing touch to eyes.
$19.00
0.33 oz | BE393
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Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara.
$19.00
0.37 oz | BE995
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Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
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A quad of eye shadow shades featuring delicate peach, brushed taupe, light mocha glaze and twinkling espresso.
$30.00
0.18 oz | BE631
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A lightly tinted eye primer that instantly cools and recharges skin.
$20.00
0.05 oz | BE842
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28 oz | BE882
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Dramatically plumps lashes for perfect definition, fullness and flutter.
$19.00
0.33 oz | BE533
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This versatile felt-tipped liquid eyeliner creates thin to thick lines.
$19.00
0.02 oz | BE996
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Immediately diminishes the appearance of discoloration, uneven skin tone and imperfections while providing broad spectrum SPF 30 protection.
$24.00
1 oz | BE1007
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Lash Domination mascara with a specially created brush that magnifies short lashes.
$19.00
0.29 oz | BE997
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This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12 oz | BE776
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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