Eye

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Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye Products

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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
 
This must-have collection features two show-stopping sets of 5 best-selling eye colors in neutral and metallic shades.
$27.30
$110.00 value
BE859
No Longer Available
 
This collection includes five must-have daytime shades for strikingly beautiful eye looks that last.
$29.00 $80.00 value
.012oz x 5 | BE855
No Longer Available
 
Shine like royalty with these three wearable metallic shades.
$10.50
$33.00 value
BE857
No Longer Available
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08oz | BE306
In Stock
 
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock
 
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock
A multi-duty volumizing, lengthening, thickening, separating, long-wearing mascara.
$18.00
0.37oz | BE741
In Stock
 
A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE622
In Stock
 
Brightening primer for the eyes brightens the eye area as well as preps it for shadow application.
$18.00
3 ml | BE560
In Stock
 
A lightly tinted eye primer that instantly cools and recharges skin.
$20.00
0.05oz | BE842
In Stock
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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