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Our collection of cosmetics for the eyes includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Cosmetics for the eyes can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

Eye Products

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This collection includes five must-have daytime shades for strikingly beautiful eye looks that last.
$29.00 $80.00 value
.012oz x 5 | BE855
No Longer Available
 
Shine like royalty with these three wearable metallic shades.
$13.95
$33.00 value
BE857
In Stock
 
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
 
A limited-edition shadow trio featuring three new, rich, sultry shades.
$35.00
0.21oz | JI571
In Stock
Get a double dose of Lash Domination 10-in-1 Volumizing Mascara.
$16.74
$28.00 value
BE847
No Longer Available
 
This collection of Lasting Line Long-Wearing Eyeliners includes five must-have nighttime shades.
$29.00 $80.00 value
BE856
No Longer Available
 
Dramatic eyes are easy to achieve in five head-turning shades.
$32.00 $90.00 value
ON206
No Longer Available
 
The Maya Mia Palette, designed in collaboration with world famous blogger and makeup artist Maya Janeska.
$29.00
AJ123
No Longer Available
An ideal fall and holiday palette designed in collaboration with world famous blogger and makeup artist Tamanna Roashan.
$29.00
AJ124
No Longer Available
 
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
 
This blue green shimmer eyeliner provides high-intensity color for up to 24 hours.
$18.00
0.04oz | ON186
In Stock
 
This gold yellow shimmer eyeliner provides high-intensity color for up to 24 hours.
$18.00
0.04oz | ON185
In Stock
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