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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
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This lash primer will make your mascara twice as effective.
$17.50
0.3 oz | JI182
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A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42 oz | JI336
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Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
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Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
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This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17oz | MP061
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$24.00
BE899
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
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A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
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A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
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This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
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Gently dissolves waterproof mascara and long-wearing eye makeup for perfectly clean lids and lashes.
$18.00
4oz | BE700
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This formula volumizes and intensifies lashes with its S-shaped curve wand.
$20.00
0.2oz | LZ009
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Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$16.50
0.1 oz | JI193
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35 oz | JI178
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A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
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A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07 oz | JI384
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
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A soft beige eye lid primer that keeps your shadow from creasing.
$19.50
0.6 oz | JI171
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An expertly coordinated palette containing seven ultra-silky, long-wearing eye shadows.
$26.00
BE922
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Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
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Cease Crease helps tighten the skin’s appearance to eliminate creasing while creating an oil-resistant physical barrier for maximum color intensity and staying power.
$18.00
0.3 oz | MP012
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A basic black eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04 oz | JI188
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE930
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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