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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara.
$19.00
0.37 oz | BE995
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This versatile felt-tipped liquid eyeliner creates thin to thick lines.
$19.00
0.02 oz | BE996
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Lash Domination mascara with a specially created brush that magnifies short lashes.
$19.00
0.29 oz | BE997
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI600
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A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI602
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$24.00
0.25 oz | JI601
In Stock ADD TO BAG
A clear, brush-on gel for a natural looking finish, featuring thickening microfibers to create lush brows.
$24.00
0.2 oz | LZ017
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE924
In Stock ADD TO BAG
A brush-on gel for a natural looking finish featuring thickening microfibers to create lush brows.
$24.00
0.2 oz | LZ019
In Stock ADD TO BAG
A brush-on gel for a natural looking finish featuring thickening microfibers to create lush brows.
$24.00
0.2 oz | LZ020
In Stock ADD TO BAG
Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE931
In Stock ADD TO BAG
Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE927
In Stock ADD TO BAG
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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