Save $50 Storewide use code SAVE » Save $50 Storewide use code SAVE »

Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Shop Top–Rated Customer Picks » Shop Top–Rated Customer Picks »

Eye Products

Sort results by:
Display:        
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock ADD TO BAG
The world's first and only Ecocert lash enhancing serum.
$80.00
0.1 oz | LZ015
In Stock ADD TO BAG
The world's first and only Ecocert brow enhancing serum.
$90.00
0.17oz | LZ016
In Stock ADD TO BAG
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
In Stock ADD TO BAG
This lash primer will make your mascara twice as effective.
$17.50
0.3 oz | JI182
In Stock ADD TO BAG
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock ADD TO BAG
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
In Stock ADD TO BAG
Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$24.00
BE899
In Stock ADD TO BAG
A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42 oz | JI336
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
In Stock ADD TO BAG
This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17oz | MP061
In Stock ADD TO BAG
Display:        

Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

FREE Favorites Duo ($24 Value). Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Zinc Oxide – Key Ingredient
FREE Glycol Lactic Radiance Renewal Mask ($17 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor