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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock ADD TO BAG
The world's first and only Ecocert lash enhancing serum.
$80.00
0.1 oz | LZ015
In Stock ADD TO BAG
Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$24.00
BE899
In Stock ADD TO BAG
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock ADD TO BAG
This lash primer will make your mascara twice as effective.
$17.50
0.3 oz | JI182
In Stock ADD TO BAG
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
In Stock ADD TO BAG
A gentle aqueous cleansing fluid for the eyelids and lashes.
$32.50
6.8 oz | PE017
In Stock ADD TO BAG
A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42oz | JI336
In Stock ADD TO BAG
The world's first and only Ecocert brow enhancing serum.
$90.00
0.17oz | LZ016
In Stock ADD TO BAG
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock ADD TO BAG
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock ADD TO BAG
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock ADD TO BAG
A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock ADD TO BAG
A lightly tinted eye primer that instantly cools and recharges skin.
$20.00
0.05oz | BE842
In Stock ADD TO BAG
A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35oz | JI177
In Stock ADD TO BAG
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
In Stock ADD TO BAG
The moisturizing lash primer thickens and treats lashes for a perfect mascara application.
$20.00
0.2oz | LZ011
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock ADD TO BAG
A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE622
In Stock ADD TO BAG
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock ADD TO BAG
This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE776
In Stock ADD TO BAG
Dramatically plumps lashes for perfect definition, fullness and flutter.
$18.00
0.33oz | BE533
In Stock ADD TO BAG
A basic midnight blue eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI405
In Stock ADD TO BAG
A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35oz | JI176
In Stock ADD TO BAG
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock ADD TO BAG
A soft beige eye lid primer that keeps your shadow from creasing.
$19.50
0.6oz | JI171
In Stock ADD TO BAG
$14.00
0.02 oz | BE440
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock ADD TO BAG
Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$16.50
0.1 oz | JI193
In Stock ADD TO BAG
This game-changing formula envelops lashes in nourishing, knockout color with endless build and dewy sheen.
$20.00
0.17oz | MP061
In Stock ADD TO BAG
Condition and minimize lash loss while removing makeup.
$20.00
3.4oz | LZ012
In Stock ADD TO BAG
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ006
In Stock ADD TO BAG
Creates length and volume that will outlast through the entire day.
$20.00
0.2oz | LZ008
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A quad of eye shadow shades featuring delicate peach, brushed taupe, light mocha glaze and twinkling espresso.
$30.00
0.18oz | BE631
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This natural mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY031
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This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY032
In Stock ADD TO BAG
18 pre-measured, one-time-use eye makeup remover swabs that have an alcohol-free solution.
$11.00
18 ct | JI396
In Stock ADD TO BAG
An all-over makeup remover that is moisturizing and soothing.
$22.00
3oz | JI510
In Stock ADD TO BAG
Cease Crease helps tighten the skin’s appearance to eliminate creasing while creating an oil-resistant physical barrier for maximum color intensity and staying power.
$18.00
0.3 oz | MP012
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE426
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
In Stock ADD TO BAG
An eye color duo - rich brown eyeliner with a velvet rose highlighter.
$20.00
0.04 oz | JI442
In Stock ADD TO BAG
Intense, radiant color for a variety of eye-defining effects.
$14.00
0.01 oz | BE443
In Stock ADD TO BAG
An ideal cosmetic for tinting brow hairs the natural way.
$19.00
0.17 oz | JI184
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock ADD TO BAG
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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