Eye

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Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye Products

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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
 
This must-have collection features two show-stopping sets of 5 best-selling eye colors in neutral and metallic shades.
$27.30
$110.00 value
BE859
No Longer Available
 
The world's first and only Ecocert lash enhancing serum.
$80.00
0.10oz | LZ015
In Stock
 
The world's first and only Ecocert brow enhancing serum.
$90.00
0.17oz | LZ016
In Stock
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock
 
This lash primer will make your mascara twice as effective.
$17.50
JI182
In Stock
 
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
In Stock
 
A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42oz | JI336
In Stock
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08oz | BE306
In Stock
 
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock
 
A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock
 
A gentle aqueous cleansing fluid for the eyelids and lashes.
$32.50
6.8 oz | PE017
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
 
Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$16.50
0.1oz | JI193
In Stock
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ006
In Stock
 
An all-over makeup remover that is moisturizing and soothing.
$22.00
3oz | JI510
In Stock
 
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock
 
The moisturizing lash primer thickens and treats lashes for a perfect mascara application.
$20.00
0.2oz | LZ011
In Stock
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock
 
Creates length and volume that will outlast through the entire day.
$20.00
0.2oz | LZ008
In Stock
 
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$30.00
0.17oz | BE873
In Stock
 
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
In Stock
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI163
In Stock
 
A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
In Stock
 
This mineral based mascara will instantly add life to your lashes without flaking, smudging or clumping.
$28.00
0.23oz | RY032
In Stock
 
This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE773
In Stock
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI147
In Stock
 
Gently dissolves waterproof mascara and long-wearing eye makeup for perfectly clean lids and lashes.
$18.00
4oz | BE700
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE827
In Stock
 
A basic brown eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI189
In Stock
A basic midnight blue eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI405
In Stock
 
A basic black eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI188
In Stock
 
This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE776
In Stock
 
A mascara approved for sensitive eyes that thickens and conditions lashes.
$20.00
0.35oz | JI177
In Stock
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock
 
A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18oz | BE840
In Stock
 
A lightly tinted eye primer that instantly cools and recharges skin.
$20.00
0.05oz | BE842
In Stock
 
Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$29.00
BE899
In Stock
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
 
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock
 
Cease Crease helps tighten the skin’s appearance to eliminate creasing while creating an oil-resistant physical barrier for maximum color intensity and staying power.
$18.00
.3oz | MP012
In Stock
 
A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07oz | JI384
In Stock
High intensity sheen shadow.
$14.00
.02oz | BE439
In Stock
 
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock
 
This cosmetic kit, featuring 5 different eye shadows, allows you get a bright-eyed spring look.
$55.00
JI424
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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