Eye

Winning Strategies for Your Eyes »

Our collection of cosmetics for the eyes includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Cosmetics for the eyes can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

Eye Products

Sort results by:
Display:        
A natural formulation clinically proven to provide longer, thicker lashes and to transform frail and brittle lashes to become healthy and strong.
$80.00
0.17oz | LZ001
In Stock
 
A limited-edition, value priced set of Lash Domination mascara.
$18.00 $28.00 value
BE831
In Stock
 
This lash primer will make your mascara twice as effective.
$17.50
JI182
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY027
In Stock
A black mascara that thickens, conditions and lengthens with sea minerals.
$33.00
0.42oz | JI336
In Stock
 
Accentuates and separates each lash for a flawless finishing touch to eyes.
$18.00
0.33oz | BE393
In Stock
 
A gentle aqueous cleansing fluid for the eyelids and lashes.
$32.50
6.8 oz | PE017
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
 
Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$16.50
0.1oz | JI193
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
 
Create thicker, fuller, stronger brows with this revolutionary, natural eyebrow conditioner featuring nano-peptide technology.
$90.00
0.27oz | LZ002
In Stock
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY026
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
 
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ005
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY023
In Stock
A mascara approved for sensitive eyes that thickens and conditions lashes.
$16.00
0.35oz | JI177
In Stock
 
A black/brown eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI190
In Stock
 
A gentle makeup remover that also helps to reduce dark circles.
$33.00
5oz | DC239
In Stock
 
A brunette brow kit that leaves brows with a softer, more natural appearance.
$29.00
JI434
In Stock
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY025
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY024
In Stock
 
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI561
In Stock
 
An all-over makeup remover that is moisturizing and soothing.
$22.00
2.4oz | JI510
In Stock
Nourish your lashes to become longer, thicker, and stronger with this revolutionary mascara created with nano-peptide technology.
$20.00
0.27oz | LZ006
In Stock
 
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI562
In Stock
 
A pink frost and glimmering plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE624
In Stock
 
A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
In Stock
A blonde brow kit that leaves brows with a softer, more natural appearance.
$29.00
JI433
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
 
A soft beige eye lid primer that keeps your shadow from creasing.
$18.50
0.6oz | JI171
In Stock
 
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock
Intense, radiant color for a variety of eye-defining effects.
$14.00
BE443
In Stock
 
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI161
In Stock
 
A collection of 3 cream-to-powder liners: copper, gold and black/brown.
$27.00
0.1oz | JI173
In Stock
 
A mascara approved for sensitive eyes that thickens, curls and strengthens lashes.
$18.00
0.35oz | JI178
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE825
In Stock
 
This brush lifts and separates lashes leaving them long and fluttery.
$20.00
0.2oz | LZ010
In Stock
 
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE819
In Stock
A sunlit melon and deep forest duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE630
In Stock
 
A periwinkle and jeweled lavender duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE626
In Stock
 
A silk stone and sandy brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE617
In Stock
 
A black/grey eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI191
In Stock
A highly pigmented eye shadow recommended for green eyes.
$19.00
0.07oz | JI157
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI137
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock
 
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI522
In Stock
Display:        

Storewide Event: $50 off $200 or $20 off $100 use code WINK »
Sale — While They Last »
Smart Shopping — Beauty Center
Avobenzone – Key Ingredient
FREE FatGirl Six Pack ($38 Value). Details »
FREE Whitening Antioxidant Toothpaste Superberry ($15 Value). Details »
Skin Care Regimen »
My Payment Methods — Easily Pay on the Go »

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL