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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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Intense, radiant color for a variety of eye-defining effects.
$14.00
0.01 oz | BE444
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE425
In Stock ADD TO BAG
High intensity sheen shadow.
$14.00
0.02 oz | BE442
In Stock ADD TO BAG
High intensity sheen shadow.
$14.00
0.02 oz | BE438
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE428
In Stock ADD TO BAG
Supremely soft and sheer eye color with a touch of glow.
$14.00
0.02 oz | BE435
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE431
In Stock ADD TO BAG
Intense, radiant color for a variety of eye-defining effects.
$14.00
0.01 oz | BE446
In Stock ADD TO BAG
A periwinkle and jeweled lavender duo with vivid, long-wearing color in an ultra smooth, silky texture.
NOW $14.00 REG $20.00
0.1 oz | BE626
In Stock ADD TO BAG
Supremely soft and sheer eye color with a touch of glow.
$14.00
0.02 oz | BE434
In Stock ADD TO BAG
$14.00
0.02 oz | BE440
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE430
In Stock ADD TO BAG
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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