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Eye

Our collection of eye cosmetics includes everything from fun and flirty colored mascaras, liners and shadows to more functional products such as eyebrow and eyelash enhancers, concealers and makeup removers.

Eye cosmetics can enhance the face with soft, subtle color or help to make a bold statement with rich, smoky shades. Many of today’s mascaras condition and hydrate while also giving lashes the illusion of length and thickness. Experimenting with different colors can be fun, allowing for self-expression any time the mood hits.

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Eye Products

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Accentuates and separates each lash for a flawless finishing touch to eyes.
$19.00
0.33 oz | BE393
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This lash primer will make your mascara twice as effective.
$19.00
0.3 oz | JI182
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Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara.
$19.00
0.37 oz | BE995
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This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12 oz | BE773
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Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
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Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$16.50
0.1 oz | JI193
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Incredibly creamy color that gives a rich, smooth finish.
$15.00
0.02 oz | BE431
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Dramatically plumps lashes for perfect definition, fullness and flutter.
$19.00
0.33 oz | BE533
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A basic brown eyeliner pencil with natural pigments that is easy to apply.
$15.00
0.04 oz | JI189
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This versatile felt-tipped liquid eyeliner creates thin to thick lines.
$19.00
0.02 oz | BE996
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This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12 oz | BE776
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Enjoy hours of sleek, long-wearing color with bareMinerals Round the Clock Waterproof Eyeliner.
$16.00
0.04 oz | BE924
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Additional Eye Information

Eye color primers help prepare the eyes for cosmetics and allow for better and longer makeup wear without creasing, fading or streaking.

Sparse and thin lashes and eyebrows are a very common problem with remedies of the past usually involving fake lashes and eye pencil. Now there is a new generation of eyelash and eyebrow conditioners that have made a huge difference on the faces of many women. Some of the conditioning formulas are even included in color cosmetic products.

Because the skin around the eyes is so thin and delicate, it is best to use a makeup remover developed specially for the removal of eye cosmetics. Gentle formulas remove cosmetic residue without causing irritation.

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