If you're looking for that sun-kissed glow without the benefit of a Caribbean vacation or exposure to harmful UV rays, then bronzers are the perfect solution for you! The purpose of a bronzer is to subtly but effectively darken your complexion. Generally, you'll want to select a tone just a few shades darker than your normal skin tone that looks warm and appealing on your face – you’ll definitely want to avoid the clownish appearance that going too dark can create! If you have fair skin, choose a honey-colored bronzer; for dark skin, an amber or tawny bronzer is best. If you have a medium complexion, a rose- or gold-colored bronzer is a good choice.