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Foundation

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color.

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Foundation Products

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A concealer, foundation, powder and sunscreen all in one for light to medium skin tones.
$42.00
0.37 oz | JI283
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The award-winning foundation that started the mineral makeup revolution.
$28.50
0.28 oz | BE287
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The best of a BB, a CC and a tinted moisturizer all in one product.
$29.50
1.18 oz | BE868
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A 4-in-1 Pressed Mineral Makeup Foundation that is a natural mineral makeup, concealer, powder and SPF 15 protection all in one.
$29.50
0.28 oz | MP001
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A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$42.00
0.35 oz | JI257
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A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$42.00
0.35 oz | JI271
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for fair skin tones.
$42.00
0.35 oz | JI268
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This liquid mineral foundation leaves your skin looking moist and hydrated. For light to medium skin tones.
$50.00
1 oz | JI039
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A nourishing foundation that conceals, brightens and smoothes skin.
$48.00
1.7 oz | JI477
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Eliminates shine for a flawless, natural matte finish all day.
$28.50
0.21 oz | BE404
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This liquid mineral foundation leaves your skin looking moist and hydrated. For medium skin tones.
$50.00
1 oz | JI035
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A foundation, powder, concealer and sunscreen all in one for medium to dark skin tones.
$42.00
0.35 oz | JI274
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Additional Foundation Information

There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

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