Foundation

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Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color. There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

Foundation Products

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Semi-Matte liquid mineral foundation. Extra coverage formula.
$27.00
0.5oz | IC008
In Stock
 
Eliminates shine for a flawless, natural matte finish all day.
$27.00
0.21oz | BE401
In Stock
 
A foundation, powder, concealer and sunscreen all in one for medium skin tones.
$40.00
0.35oz | JI264
In Stock
 
Chroma 1 2/3A flawless complexion for up to 12 hours.
$37.00
1oz | DB039
In Stock
Twice the coverage of classic foundations without the heavy feel.
$32.00
1oz | DB093
In Stock
 
Chroma 2 1/4A flawless complexion for up to 12 hours.
$37.00
1oz | DB042
In Stock
 
A full-coverage, anti-aging foundation formulated to create a naturally flawless, soft-focus, skin-perfecting finish.
$49.50 $83.00 value
TO052
In Stock
 
The award-winning foundation that started the mineral makeup revolution.
$27.00
0.28oz | BE288
In Stock
Twice the coverage of classic foundations without the heavy feel.
$32.00
1oz | DB096
In Stock
 
A light-weight moisturizing color correction cream that instantly corrects and brightens complexion. Best suited for fair to medium toned complexions.
$45.00
1.17oz | WE019
In Stock
 
A foundation, powder, concealer and sunscreen all in one for deep dark skin tones.
$40.00
0.35oz | JI277
In Stock
 
Chroma 0A flawless complexion for up to 12 hours.
$37.00
1oz | DB034
In Stock
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