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Foundation

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color.

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Foundation Products

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A foundation, powder, concealer and sunscreen all in one for porcelain to fair skin tones.
$42.00
0.35 oz | JI259
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Provides medium coverage for minor to moderate skin issues: Rosacea, redness, hyperpigmentation, acne scars and birthmarks.
$36.00
1 oz | DB142
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No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$29.00
0.5 oz | IC013
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The best of a BB, a CC and a tinted moisturizer all in one product.
$29.50
1.18 oz | BE871
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for medium skin tones.
$42.00
0.35 oz | JI264
In Stock ADD TO BAG
Semi-Matte liquid mineral foundation. Extra coverage formula.
$29.00
0.5 oz | IC008
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Complete your skin care routine with the #1 Dermatologist recommended camouflage brand.
$39.00
1 oz | DB040
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Instantly softens imperfections and minimizes the appearance of wrinkles and pores.
$60.00
1 oz | NV250
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This lightweight treatment foundation gives skin a truly radiant appearance.
$165.00
1 oz | MY008
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Moisturizing liquid mineral foundation for light to medium coverage. Fantastic Finish formula.
$29.00
0.5 oz | IC003
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for porcelain to fair skin tones.
$42.00
0.35 oz | JI266
In Stock ADD TO BAG
The award-winning foundation that started the mineral makeup revolution.
$28.50
0.28 oz | BE287
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Additional Foundation Information

There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

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