Foundation

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Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color. There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

Foundation Products

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Eliminates shine for a flawless, natural matte finish all day.
$27.00
0.21oz | BE401
In Stock
 
Chroma 1/2A flawless complexion for up to 12 hours.
$37.00
1oz | DB035
In Stock
 
An all-in-one oil-free BB cream that provides instant mattifying coverage.
$39.00
1oz | BT148
In Stock
 
A foundation, powder, concealer and sunscreen all in one for deep tan skin tones.
$40.00
0.35oz | JI267
In Stock
A foundation, powder, concealer and sunscreen all in one for medium to dark skin tones.
$40.00
0.35oz | JI274
In Stock
 
This liquid mineral foundation leaves your skin looking moist and hydrated. For fair skin types.
$50.00
1oz | JI038
In Stock
 
Provides you with both flawless coverage and all day skin care.
$36.00
1oz | EX045
In Stock
 
The award-winning foundation that started the mineral makeup revolution.
$27.00
0.28oz | BE287
In Stock
No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$27.00
0.5oz | IC012
In Stock
 
Semi-Matte liquid mineral foundation. Extra coverage formula.
$27.00
0.5oz | IC007
In Stock
 
No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$27.00
0.5oz | IC014
In Stock
 
Clinically proven tone-correcting mineral foundation and brightening serum in one.
$29.00
1oz | BE794
In Stock
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