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Foundation

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color.

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Foundation Products

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A multi-purpose, anti-aging foundation that provides natural translucent coverage and SPF 30.
$55.00
1 oz | NV227
No Longer Available
This liquid mineral foundation leaves your skin looking moist and hydrated. For light to medium skin tones.
$50.00
1 oz | JI039
In Stock ADD TO BAG
This liquid mineral foundation leaves your skin looking moist and hydrated. For fair to light skin tones.
$50.00
1 oz | JI034
In Stock ADD TO BAG
This liquid mineral foundation leaves your skin looking moist and hydrated. For light to medium skin tones.
$50.00
1 oz | JI041
In Stock ADD TO BAG
A Rich golden foundation - for medium to deep skin tones.
$55.00
0.42 oz | CR267
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for medium dark skin tones.
$52.00
0.35 oz | JI022
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This liquid mineral foundation leaves your skin looking moist and hydrated. For medium to dark skin tones.
$50.00
1 oz | JI040
In Stock ADD TO BAG
This liquid mineral foundation leaves your skin looking moist and hydrated. For light skin tones.
$50.00
1 oz | JI042
In Stock ADD TO BAG
This liquid mineral foundation leaves your skin looking moist and hydrated. For deep tan skin tones.
$50.00
1 oz | JI037
In Stock ADD TO BAG
A rich neutral toned foundation for deep skin tones.
$55.00
0.42 oz | CR052
In Stock ADD TO BAG
Deep Golden Foundation- for darker olive complexions.
$55.00
0.42 oz | CR264
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A Fair to medium-tone neutral foundation.
$55.00
0.42 oz | CR265
In Stock ADD TO BAG
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Additional Foundation Information

There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

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