Foundation

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Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color. There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

Foundation Products

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Semi-Matte liquid mineral foundation. Extra coverage formula.
$27.00
0.5oz | IC008
In Stock
 
Moisturizing liquid mineral foundation for light to medium coverage. Fantastic Finish formula.
$27.00
0.5oz | IC003
In Stock
 
No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$27.00
0.5oz | IC013
In Stock
 
No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$27.00
0.5oz | IC012
In Stock
No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$27.00
0.5oz | IC014
In Stock
 
Semi-Matte liquid mineral foundation. Extra coverage formula.
$27.00
0.5oz | IC009
In Stock
 
Semi-Matte liquid mineral foundation. Extra coverage formula.
$27.00
0.5oz | IC007
In Stock
 
Moisturizing liquid mineral foundation for light to medium coverage. Fantastic Finish formula.
$27.00
0.5oz | IC002
In Stock
All 3 Formulas Foundation Trial Size Pack - 3 Middle Shades.
$10.00
9 x 0.06oz | IC036
In Stock
 
Moisturizing liquid mineral foundation for light to medium coverage. Fantastic Finish formula.
$27.00
0.5oz | IC004
In Stock
 
No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$27.00
0.5oz | IC011
In Stock
 
Extra Coverage Foundation and Concealer Semi-Matte Sunscreen Makeup - SPF 21.
$27.00
0.5oz | IC010
In Stock
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