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Foundation

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color.

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Foundation Products

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A translucent, anti-aging foundation with SPF.
$55.00
1 oz | NV189
In Stock ADD TO BAG
A multi-purpose, anti-aging foundation that provides natural translucent coverage and SPF 30.
$55.00
1oz | NV227
Out of Stock ADD TO BAG
This BB cream covers blemishes, minimizes pores and disguises wrinkles.
$48.00
1.7 oz | JI478
In Stock ADD TO BAG
This foundation promotes skin radiance while diminishing wrinkles.
$48.00
1.7 oz | JI479
In Stock ADD TO BAG
This BB cream for fair skin covers blemishes, minimizes pores and disguises wrinkles.
$48.00
1.7 oz | JI476
In Stock ADD TO BAG
A lightweight, hydrating, anti-aging foundation that has buildable coverage.
$44.00
1oz | SL257
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A uniquely lightweight, anti-aging foundation.
$38.00
1 oz | DW146
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This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives.
$34.00
1.7oz | MP049
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This product is your moisturizer, primer, foundation and SPF 20 all in one!
$34.00
1.7oz | MP048
In Stock ADD TO BAG
A light-weight moisturizing color correction cream that instantly corrects and brightens complexion. Best suited for medium to tan complexions.
NOW $30.15 REG $45.00
1.17oz | WE020
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A nourishing foundation that conceals, brightens and smoothes skin.
$48.00
1.7 oz | JI477
In Stock ADD TO BAG
This BB Cream covers blemishes, minimizes pores, disguises wrinkles, smoothes and brightens skin.
$48.00
1.7 oz | JI480
In Stock ADD TO BAG
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Additional Foundation Information

There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

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