Foundation

 

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color. There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

Foundation Products

Sort results by:
Display:        
A translucent, anti-aging foundation with SPF.
$55.00
1 oz | NV189
In Stock
 
A multi-purpose, anti-aging foundation that provides natural translucent coverage and SPF 30.
$55.00
1oz | NV227
In Stock
 
This foundation promotes skin radiance while diminishing wrinkles.
$48.00
1.7oz | JI479
In Stock
 
This BB cream covers blemishes, minimizes pores and disguises wrinkles.
$48.00
1.7oz | JI478
In Stock
A lightweight, hydrating, anti-aging foundation that has buildable coverage.
REG $44.00  NOW $28.60
1oz | SL259
In Stock
 
This supercharged multi-tasker is designed to brighten, protect, and perfect in 1 simple step.
$36.00
1oz | OL094
In Stock
 
A nourishing foundation that conceals, brightens and smoothes skin.
$48.00
1.7oz | JI477
In Stock
 
A light-weight moisturizing color correction cream that instantly corrects and brightens complexion. Best suited for fair to medium toned complexions.
$45.00
1.17oz | WE019
In Stock
An anti-aging foundation that smoothes fine lines and wrinkles. For medium skin tones.
$25.00
1oz | PN027
In Stock
 
A uniquely lightweight, anti-aging foundation.
$38.00
1 oz | DW145
In Stock
 
A lightweight, hydrating, anti-aging foundation that has buildable coverage.
REG $44.00  NOW $28.60
1oz | SL258
In Stock
 
This product is your moisturizer, primer, foundation and SPF 20 all in one!
$34.00
1.7oz | MP048
In Stock
Display:        

Save 20% Storewide use code FALL20 | Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Cucumber – Key Ingredient
FREE Ceramide Set ($79 Value). Details »
FREE Pro–Collagen Marine Cream ($30 Value). Details »
Skin Care Regimen »
My Payment Methods — Easily Pay on the Go »

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL