Foundation

Beauty S.O.S. | Shop Our Solutions »

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color. There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

Foundation Products

Sort results by:
Display:        
This foundation promotes skin radiance while diminishing wrinkles.
$48.00
1.7oz | JI479
In Stock
 
A nourishing foundation that conceals, brightens and smoothes skin.
$48.00
1.7oz | JI477
In Stock
 
This BB cream covers blemishes, minimizes pores and disguises wrinkles.
$48.00
1.7oz | JI478
In Stock
 
This BB Cream covers blemishes, minimizes pores, disguises wrinkles, smoothes and brightens skin.
$48.00
1.7oz | JI480
In Stock
This silicone-free foundation works to erase brown spots, blemishes and fine lines.
$38.00
1.5oz | MP042
In Stock
 
A multi-tasking moisturizer, brightener, primer, concealer and SPF foundation.
$38.00
1.5oz | MP040
In Stock
 
This BB cream for fair skin covers blemishes, minimizes pores and disguises wrinkles.
$48.00
1.7oz | JI476
In Stock
 
A multi-functional, anti-aging, protective & perfecting cream that creates a natural flawless look on skin.
$39.00
1oz | BT145
Out of Stock
A multi-tasking CC cream that protects, corrects and perfects skin.
$38.00
1.5oz | MP041
Out of Stock
 
Twice the coverage of classic foundations without the heavy feel.
$32.00
1oz | DB103
No Longer Available
 
Twice the coverage of classic foundations without the heavy feel.
$32.00
1oz | DB102
No Longer Available
 
This perfecting foundation will leave your complexion looking refreshed and perfected.
REG $35.00  NOW $26.95
1oz | JB067
No Longer Available
Display:        

Save 20% Storewide use code BEAUTY20 | Details »
25% off butter LONDON use code butter25 »
FREE Vinoperfect Radiance Serum ($26 Value). Details »
FREE Full Blown Volume Set ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL