Save $50 Storewide use code SAVE » Save $50 Storewide use code SAVE »

Foundation

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color.

Shop Top–Rated Customer Picks » Shop Top–Rated Customer Picks »

Foundation Products

Sort results by:
Display:        
A foundation, powder, concealer and sunscreen all in one for medium skin tones.
$40.00
0.35 oz | JI264
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$40.00
0.35 oz | JI278
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$40.00
0.35 oz | JI257
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$40.00
0.35 oz | JI273
In Stock ADD TO BAG
A Rich golden foundation - for medium to deep skin tones.
$55.00
0.42oz | CR267
In Stock ADD TO BAG
A medium-warm golden pressed powder foundation.
$55.00
0.42 oz | CR050
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$52.00
0.35 oz | JI120
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for medium to dark skin tones.
$40.00
0.35 oz | JI274
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for fair skin tones.
$40.00
0.35 oz | JI268
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$40.00
0.35 oz | JI271
In Stock ADD TO BAG
A foundation, powder, concealer and sunscreen all in one for medium to dark skin tones.
$40.00
0.35 oz | JI272
In Stock ADD TO BAG
A Fair to medium-tone neutral foundation.
$55.00
0.42 oz | CR265
In Stock ADD TO BAG
Display:        

Additional Foundation Information

There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

FREE Defy Age Management Exfoliator ($22 Value). Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Ribes Nigrum – Key Ingredient
FREE Glow Overnight Resurfacing Serum ($12 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor