Foundation

Save $10 to $50 use code SHOP »

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color. There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

Foundation Products

Sort results by:
Display:        
Provides flawless coverage while combating environmental damage. Best Anti-Aging Foundation - Self Magazine
$45.00
1oz | PT167
In Stock
 
Provides medium coverage for minor to moderate skin issues: Rosacea, redness, hyperpigmentation, acne scars and birthmarks.
$35.00
1oz | DB142
In Stock
 
A foundation, powder, concealer and sunscreen all in one for medium skin tones.
$40.00
0.35oz | JI264
In Stock
 
Eliminates shine for a flawless, natural matte finish all day.
$27.00
0.21oz | BE401
In Stock
Chroma 2 1/8A flawless complexion for up to 12 hours.
$37.00
1oz | DB041
In Stock
 
A multi-purpose, anti-aging foundation that provides natural translucent coverage and SPF 30.
$55.00
1oz | NV227
In Stock
 
Chroma 1 2/3A flawless complexion for up to 12 hours.
$37.00
1oz | DB039
In Stock
 
Semi-Matte liquid mineral foundation. Extra coverage formula.
$27.00
0.5oz | IC008
In Stock
A 4-in-1 Pressed Mineral Makeup Foundation that is a natural mineral makeup, concealer, powder and SPF 15 protection all in one.
$27.00
.28oz | MP001
In Stock
 
Chroma 1/2A flawless complexion for up to 12 hours.
$37.00
1oz | DB035
In Stock
 
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$40.00
0.35oz | JI271
In Stock
 
Moisturizing liquid mineral foundation for light to medium coverage. Fantastic Finish formula.
$27.00
0.5oz | IC003
In Stock
Display:        

Gifts for Everyone on your List — See Our Holiday Gift Guide »
Win a NuFace Mini! Enter Now »
FREE Un–Wrinkle Turbo ($60 Value). Details »
FREE 100% Certified USDA Argan Oil ($15 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL