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Foundation

Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color.

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Foundation Products

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A light-weight moisturizing color correction cream that instantly corrects and brightens complexion. Best suited for medium to tan complexions.
NOW $30.15 REG $45.00
1.17oz | WE020
In Stock ADD TO BAG
An anti-aging foundation that smoothes fine lines and wrinkles. For porcelain skin tones.
NOW $16.75 REG $25.00
1oz | PN023
In Stock ADD TO BAG
Breathable foundation with SPF 25 brushes on to cover and correct flaws.
NOW $30.15 REG $45.00
0.25oz | RC088
No Longer Available
A light-weight moisturizing color correction cream that instantly corrects and brightens complexion. Best suited for fair to medium toned complexions.
NOW $30.15 REG $45.00
1.17oz | WE019
No Longer Available
An anti-aging foundation that smoothes fine lines and wrinkles. For medium-tan skin tones.
NOW $16.75 REG $25.00
1oz | PN028
No Longer Available
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Additional Foundation Information

There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

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