Foundation

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Foundation provides you with a flawless, even base — a clean palate – from which to begin your makeup design. Even if you are blessed with a perfect, even complexion, a good foundation allows your other makeup products to be applied more smoothly and evenly and to better adhere for a longer-lasting effect, as the skin by itself is not a good adhesive. To avoid a “masked” appearance, choose a color that matches your skin exactly. Any difference in shade will make your foundation obvious and therefore unnatural. Pay attention to whether you have an olive, sallow, ashen or ruddy skin tone, and choose a foundation accordingly. One exception to the rule: if the skin on your neck is a different color than your face, choose a foundation that matches your neck’s skin color. There are numerous types of foundations to choose from, including powders, liquids, cream-to-powders, liquid-to-powders and sticks, with many of these incorporating sunscreen. Remember to apply your foundation thinly, not caked on, and check it in the daylight for proper color. The key with foundation is to blend, blend and blend again!

Foundation Products

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Eliminates shine for a flawless, natural matte finish all day.
$27.00
0.21oz | BE401
In Stock
 
Provides flawless coverage while combating environmental damage. Best Anti-Aging Foundation - Self Magazine
$45.00
1oz | PT167
In Stock
 
Your search for the perfect concealer, foundation, powder, and sunblock ends today.
$35.00
0.32oz | PY045
In Stock
 
A foundation, powder, concealer and sunscreen all in one for medium skin tones.
$40.00
0.35oz | JI264
In Stock
Eliminates shine for a flawless, natural matte finish all day.
$27.00
0.21oz | BE404
In Stock
 
Semi-Matte liquid mineral foundation. Extra coverage formula.
$27.00
0.5oz | IC008
In Stock
 
The award-winning foundation that started the mineral makeup revolution.
$27.00
0.28oz | BE290
In Stock
 
This foundation provides flawless coverage while combating environmental damage.
$45.00
1oz | PT168
In Stock
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$40.00
0.35oz | JI271
In Stock
 
No extra powder is necessary for an ultra-matte look with added natural oil-absorbers.
$27.00
0.5oz | IC013
In Stock
 
A foundation, powder, concealer and sunscreen all in one for light to medium skin tones.
$40.00
0.35oz | JI278
In Stock
 
A foundation, powder, concealer and sunscreen all in one for deep dark skin tones.
$40.00
0.35oz | JI277
In Stock
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