HYDRA-PURE® INTENSE MOISTURE CREAM wins breakthrough product of the year by WWD Beauty Biz
Hydra-Pure® Intense Moisture Cream was recognized for its unique Chelating Complex®, a proprietary blend which pulls the heavy metals in tap water (free radicals that cause aging) off the skin, producing a more radiant, healthy and glowing complexion.
“The effect of heavy metals and other impurities in water on the skin has been a subject of great concern for me. After years of observation and research, I have developed the Hydra-Pure Chelating Complex® to remove these impurities – thus detoxifying the skin and reducing environmental effects leading to aging of the skin, as well as acne, redness and irritation, allowing for skin to stay hydrated and healthy.” – Dr. Dennis Gross
A breakthrough moisturizer combining the height of luxury with the latest in scientific research and advanced technology that will change the face of skincare.
The proprietary technology of Hydra-Pure Chelating Complex® removes harmful impurities left on the skin from water. Heavy metals such as iron, copper, magnesium, lead and zinc are sequestered and pulled off the surface of the skin reducing redness and irritation and increasing the penetration of active ingredients.
This luxurious formula contains an infusion of essential oils (lavender, evening primrose, red raspberry, olive oil, and sweet almond oil) combined with powerful humectants that maximize available environmental moisture providing continuous, time-released hydration. The skin receives intense moisture and a dewy finish. A cocktail of antioxidants protects against free radical damage and promotes collagen production.