Starting in 1910, an age when it was rare for women to wear make-up much less run their own businesses, Elizabeth Arden opened her first spa on Fifth Avenue and began to build one of the world's first global beauty brands. During WWII she developed cosmetics for the women who served in the military. And in 1946 she became one of the first women to ever be featured on the cover of Time Magazine. As an entrepreneur, a women's advocate, and a champion for holistic beauty, Elizabeth Arden was in many ways a 21st century woman, whose beliefs seem more relevant today than ever before. Continue the Elizabeth Arden tradition by discovering the skin care, cosmetics and fragrance collections.
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