At the beginning and end of each day, it is essential to cleanse the face and neck to remove all traces of makeup, environmental pollution, and impurities. Erno Laszlo Cleansers offer a simple but effective cleansing routine that leaves your face soft, smooth, and purified. Cleansing is the first of four essential steps in the Erno Laszlo ritual. Carried out morning and evening, the ritual supports the skin through a 24 hour cycle of conditioning and renewal. Begin each ritual by applying pre-cleansing oil and then massaging the face with one of the iconic cleansing bars. Splash your face 20 times with warm water to allow the soap and oil to combine to form a liquid cleanser. With fresh water, splash your face a further 10 times to rinse off the cleanser. Erno Laszlo Cleansers will leave your face thoroughly clean and ready to receive the full benefits of the next three steps: tone, moisturize, and finish.