Erno Laszlo was a Hungarian skin pathologist who established many of the principles that are now commonplace features of skin care. In 1927, Laszlo made headlines by curing a Hungarian princess of chronic acne that no other physician had been able to treat. By 1937, Hollywood celebrities like Ava Gardner and Grace Kelly were flocking to him for help with their complexions. The effectiveness of Laszlo's methods caused a worldwide sensation, but it wasn't miracle cures that he was offering to women; Laszlo's methods centered on establishing a good daily skin care regimen of cleansing and moisturizing.
"Beautiful skin requires commitment, not a miracle." – Erno Laszlo