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FEI'D Founder Claire Gutschow

Behind the Bottle

A Q&A with the insiders behind your favorite brands.

Claire Gutschow
FEI'D Skin Care

FEI'D Skin Care

FEI'D Skin Care is specifically formulated to visibly improve uneven skin tone, pigmentation and dark marks. Pronounced "fade", and derived from the Chinese word "fei", it was developed by a collaboration between modern skin care scientists and ancient Chinese healers. Mulberry, Licorice and Dianella Ensifolia extracts brighten and lighten the appearance of the skin. Shanzha and Huang Qi active-botanicals visibly target sun spots, sun damaged and aging skin. Dermatology, allergy and irritancy tested.

1). How did you get started in this industry?

I grew up in South Africa, and was exposed to traditional healing from a very young age. I witnessed firsthand the potency of ancient traditional medicine, so I'm passionate about harnessing this wisdom in my skin care products. I know, especially when partnered with modern science, how powerful traditional skin care treatments can be. And what excites me most is that, despite the remarkable skin care results we have observed, there is often an absence of negative side effects like sensitivity and inflammation. Which goes to show, sometimes scientists need to look to the past for their next skin care breakthroughs!

2). What is your star product or biggest breakthrough?

We're a new company so we only have one product, and it is definitely a star performer - the response has been overwhelming! We're currently working with traditional healers and skin care scientists on a second treatment product, which I'm over the moon about.

3). Who/What inspires you?

I'm so lucky because I get to meet traditional healers from all over the world. And they all have a holistic approach to healing. There are no divisions between the physical, spiritual and mental. So they're part-doctors, part-therapists and part-priests. Truly incredible and inspiring people!

We also provide aid to children's organizations in Africa, so I get to know and love some of the most inspiring kids in the world. Kids who have experienced the most inconceivable horrors, and yet remain happy, outgoing and positive. I cannot explain the life-changing effect they have had on me. No matter how much we give, we always feel like we're getting more from them in return.

4). Be honest, what beauty products do you use regularly other than your own?

I love all the Alba products. I have incredibly sensitive skin and they are fantastic. I especially love their Hawaiian hair care range and their pineapple enzyme facial cleanser. Oh, and I'm also a huge fan of Ojon Restorative Hair Treatment - amazing!

5). Imagine the future of the beauty industry and give us your prediction of what's to come.

I think we're always going to want to look younger, healthier and more radiant. That's not going to change. But there is going to be stronger and stronger competition between invasive synthetic treatments and a more natural route. As natural products increasingly deliver results that rival their non-natural counterparts, the competition between the two is going to get even more heated.

6). Give our customers a beauty insider tip:

It's not really an insider tip, but it is SO important - sun block, sun block and more sun block. It is by far the best way to prevent most forms of skin damage.

7). Extra Credit: Write personal reviews for some of the individual products in your line.

FEI'D has really made a difference to my skin. Not just the dark marks (and believe me, I had a lot), but also the general condition. My skin is more balanced now. I have less sensitivity flare-ups, less redness and my friends tell me I look "more youthful"! I travel a lot and it's brilliant to have an all-in-one product that tackles everything.

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