The mystery and lure of beautiful scents inspire both those who wear them and those close enough to enjoy them. It’s very simple: smelling good makes you feel good—and makes others want to be close to you. Fragrance formulas continue to be closely guarded secrets by their creators. A mixture of aroma compounds, solvents, fixatives and essential oils, perfume is often diluted with ethanol and water, as well as oils such as jojoba, coconut and liquid waxes. Eau de Parfums are slightly less potent than perfume, containing between seven and 15 percent perfume concentrate. In industry terms, a fragrance is typically described using a set of “notes” to determine its "family origins," with the top note or head note being the first scent detected once a perfume has been applied. This is the first impression of a fragrance and consists of small molecules that dissolve quickly, revealing the middle note, considered the heart of the perfume. The middle note, combined with the base note, make up the long-lasting fragrance that brings solidity and depth to a perfume. This deep, rich combination of scents usually emerges about 30 minutes after your fragrance is applied. Eau de Parfums are most commonly used in the evenings when you want to exude your exotic, glamorous, sexy and mysterious side.
