The mystery and lure of beautiful scents inspire both those who wear them and those close enough to enjoy them. It’s very simple: smelling good makes you feel good—and makes others want to be close to you. Fragrance formulas continue to be closely guarded secrets by their creators. A mixture of aroma compounds, solvents, fixatives and essential oils, perfume is often diluted with ethanol and water, as well as oils such as jojoba, coconut and liquid waxes. Eau de Parfums are slightly less potent than perfume, containing between seven and 15 percent perfume concentrate.