One of the biggest concerns regarding aging skin is loss of firmness. This is because as we age, collagen breaks down, causing skin tissue to sag and become less elastic. The H2O Plus Aquafirm line focuses specifically on firming, lifting and tightening the skin so that it looks younger and feels more resilient. Products from the H2O Plus Aquafirm line contain unique microspheres from marine sources that plump up the skin with nourishing ingredients from the deep sea. The lifting and firming effect is immediate and is also cumulative with continued use.