Eye shadow is arguably one of the most exciting types of makeup based on the sheer number of colors, blending possibilities, special textures, and effects. Depending on your eye color, you can find shades of eye shadow that complement your eyes and really give your whole appearance a lovely look. Also, the texture of eye shadow products can range from powder to cream to matte finish to a bit of sparkle. You can experiment with different eye shadow colors and textures to ensure you find the best match for your eyes and the look you want to achieve. Be sure to invest in a good makeup brush so you can blend the eye shadow or even mix colors if desired.