The aesthetic beauty of richly colored lips has its roots all the way back in the ancient Mesopotamian and Egyptian societies. The first lipsticks were made from natural elements, such as crushed gemstones, bright-colored seaweed and the vibrant shells of beetles. With the advent of modern society, the desire for lipstick did not change, but the way that lip colors were produced did. Natural pigments were replaced with synthetic chemicals and enhanced with man-made preservatives to make lipsticks last longer on the shelves of stores. The Juice Beauty Lip Color collection marks a return to the ancient approach to beauty by relying on nature rather than artificial chemicals.