Moisturizers? Those are for women – or so goes the myth. The truth is, men are hardly exempt from skin issues, and in fact often have extra concerns because of facial irritation, redness and bumps caused by shaving. Modern men have become more aware of and attentive to skin care and now know that the secret to healthier skin is to cleanse and hydrate. As we grow older, our skin loses its natural elasticity, and those pesky fine lines and wrinkles pay us all a visit. There are many ways to ward off signs of aging, including using a good moisturizer. When your skin is hydrated, the moisture absorbs into the skin’s top layer and increases water concentration, which helps to keep skin supple and smooth. Be sure to choose a moisturizer that is right for you, keeping in mind that there are products specifically designed for dry, oily, combination and sensitive skin. Many formulas contain sunscreen, anti-aging components and ingredients designed to fight discoloration of the skin. Choose from a selection of lotions, gels and creams to keep your skin properly hydrated.